Like so many things in Austin, the two-weekend event, South by Southwest, goes by many names. It is usually written as SXSW and is often shortened to “South by” in conversation. Since the first SXSW event in March of 1987, SXSW has grown into the SXSW Conference & Festivals that… read more
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Navigating the South by Southwest Festival
By now, many of you have heard that the South by Southwest Festival (also known as “South By” or “SxSW”) will be happening in Austin soon. The ten days that comprise the three main festivals (SxSW Interactive, SxSW Film and SxSW Music) occur March 11-20. Begun in 1987, South by Southwest is… read more
